The Power of Video Marketing for Apartments w/ Co-Founders of Show My Property TV
Multifamily Podcast.com Episode 012
http:/https://open.spotify.com/episode/38S4IqLuyCzoogftmhcVHw?si=4xShxHPESTOaQe7vQSOzV
Learn more about the power of video marketing in the multifamily industry from our founders, Anna Singleton & Christina Singleton. The 39-minute jam-packed episode includes the following topics:
- The Origin of SMP
- Smartphone Tours
- Video ROI & Budget
- TikTok Videos
- Video-Making Process
- Virtual Reality Tours
- & more!
Tune into the latest episode of the Multifamily Podcast. com hosted by Ronn Ruiz & Martin Canchola, CPACC from Apartment SEO. Follow Multifamily Podcast.com on all major platforms.
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Key Moments of The Episode
Video Marketing
Martin: I’d love a good startup story. Yeah, I think we all can agree that video marketing is vitally important for all communities in today’s age. But do you think the multifamily industry is fully utilizing video marketing to its fullest potential?
Co-Founders of Show My Property TV (Christina Singleton and Anna Singleton): Yes and no. And I hope it will eventually be yes. But the way that I see it is, if we just focus on like mid-tier first, some mid-tier communities are, maybe they don’t have the best asset to show, but I find they really utilize video very well. At that level, they often really utilize casting actors, models, using people to really showcase the lifestyle. And they seem to invest quite well at that mid-tier level. But again, some people do and some people are not utilizing it at all. And then at the sort of high budget lease up level. These are the people you really want to look at and they are, some of them really utilizing it, investing in great website videos, great social media video campaigns, then spreading those videos is out throughout their digital marketing strategy as well. But again, some are investing in some on and it’s just like some marketing directors speak the language of video fluently, and others don’t talk it at all. So, I always advise people to just start learning the language now. Because as the, you know, as everything progresses like Tik Tok, the more fluent people are now, the easier it’s going to be for them later.
Video Lengthen Tips
Ronn: Another follow up to that would be how long should my video be and how many videos do I actually need?
Co-Founders of Show My Property TV (Christina Singleton and Anna Singleton): I’m trying to keep this concise. Website video should be between 30 to 60 seconds, you really only need one. Social media videos for feeds, should be no longer than 60 seconds, you need about one a week. Insta Stories, should be no longer than 15 seconds, you need one a day. Tik Toks should be between seven and 15 seconds, guess what? You need three a day. And LinkedIn videos, just for the more you know, professional side of things should be about 30 seconds and about one a week would be great.
Related Topics:
Tips for Apartment Marketing Videos