Why Sharing Virtual Tours on Social Media is a MUST
Multifamily Social Media Marketing Tips
Knowing how to take your apartment marketing campaign to the next level can be confusing. There are many avenues available to you! One of the most beneficial and underutilized tools is sharing Virtual Tour Videos of your property on social media. Let’s talk about why this is a crucial step in the process of advertising your multifamily apartments, generating new followers and helping you turn leads into leases!
Publish Virtual Tour Content
Post, post and post some more! Those are the general guidelines most people use when trying to get their content out into cyber space. But when it comes to Apartment Social Media Advertising, simply posting photographs is just barely scratching the surface of your property’s marketing potential. Virtual tours are where it’s at, baby! So next time you take out your mobile device, try capturing some video instead of photographs. More content means more views, more clicks, more swipes, more comments, and more leads. All these small interactions help in a BIG way to build and improve your social media presence.
After all, video and click-through virtual video apartment tours help give viewers a better insight into the property, all in the comfort of their own home. The ease of viewing content in their own time is a huge plus, and video tours will increase the likelihood of a multiple visits and views on your social pages and website. It’s convenient for future clients and give them an in-depth perspective of a place they might one day call home.
Videos Are More Engaging
Ah, variety … ‘tis truly the spice of life. The average social media user tends to engage more fully when looking at video content rather than just still photos or banners. Videos keep your viewers entertained because you can showcase a variety of rooms, angels, and feature of your property rental in mere seconds. You take the guest work out for the prospective client, and more than triple the likelihood of keeping them on your post or page for a longer.
Add Links To The Virtual Tour
Another key element is to implement clickable links that will allow viewers to further explore your company’s website and social accounts. Build some hype and intrigued by offering video content that encourages exploration across all your platforms. Keep them engaged, interested, and clicking to find out more. If a picture is worth a thousand words… just think what engaging video content could insight from a prospective tenant!
SEO Improvements
And lastly, it’s all about improving that SEO! Offering video tours that give 360-degree views of your property will keep people on your site for longer and bring in new traffic to your social media platforms. The more clicks you acquire the more beneficial it will be in boosting your SEO and online presence. Virtual visits will indeed likely help you book in-person visits, however in time of uncertainty and social distancing, having it all mapped out online is only more advantageous now adays.
Ultimately, if you want to create virtual video tours as a part of your Apartment Marketing plan, don’t hesitate to reach out to us at Show My Property! We have been creating game changing digital content for the apartment industry for over a decade and we’re here to help you get leased up! Contact us today.
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