Multifamily Marketing Video Strategies: Going Live
Multifamily Marketing Tips
With Instagram livestreams experiencing a sharp increase, it’s time to take your moment in the spotlight and create your own Multifamily videos! Let’s be honest, we’re not all as funny as James Cordon or as charismatic Don Lemon so creating an engaging, informative, and seamless video takes a little thought.
Plan, Plan and Plan some more!
Outline what you want to cover. If you’re showing an available residence, make a list including every detail you think is a selling point and make a point to highlight those details!
Invite a special guest to join your livestream
Determine what makes your community stand out and bring on a key team member who can expand on that aspect. Remember, watching two people interact can be so much more engaging that watching a single person talk.
Announce your livestream in advance. This one’s the easy; not only does it notify potential viewers of your livestream, it gives you a chance to hype it up. Share an enticing tidbit that lures viewers to join in – if they don’t know what they’re missing, they’ll never know to listen!
Get creative with your communication
As humans, we all value connection: you can tweak your messaging to help viewers feel present and included. Invite them to pour themselves a glass if wine as you pour your own. Tell a story about the city you have in common. Ask them to comment with questions that you can answer in real time.
Keep things fun, fresh and friendly
Now’s the time to let your magnetic personality shine! Going live gives you the chance to cultivate deeper relationships with your followers; a live session that’s engaging, unique and upbeat will leave viewers satisfied and more likely to return again.
The pandemic has accelerated the importance of Multifamily Video. It’s an essential part of your marketing arsenal. Whether you need a stunning showcase of your building and facilities or a fun, engaging lifestyle video Show My Property’s skills and experience in creating Multifamily Video will make you stand out. Contact us today to get started!
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