Marketing your Student Housing Property with Snapchat

Social Media Management Tips

 

Ah, social media! It truly is the best way to stay informed and connected in 2022, right? Right! While most property management companies are already actively using Facebook and Instagram to market their multifamily property, senior living residences and student housing units, we find that a significant amount of them could be leasing up even faster if they incorporated content on Snapchat in their marketing campaigns!

 

Snapchat Statistics

With over 300 million users, Snapchat is a great social media platform that could help attract even more clientele to your leasing spaces and student housing properties. Millennials and Gen Z spend more than 9 hours a day looking at screens and devices, logging into and interacting on a variety of social media platforms, multiple times throughout the day.

Here’s some fun tips to incorporate Snapchat into your 2022 property marketing strategy:

Snapchat Livestream Feature

Try using Snapchat’s Livestream feature, where you can host and stream fun events as a part of your marketing strategy.  Create an atmosphere to make your space look fun, inviting, and social. Give your future tenants something fun to look forward to and a lifestyle that appeals to the current student climate. Gen Z and Millennials want something they can be a part, which they can also document on their own social media. Inclusion is key. Highlight all the cool features of your space, and be sure to showcase the current tenants enjoying these features. This type of marketing will appeal to youngster and encourage them to book an onsite visit.

Snapchat My Story Feature

The “My Story” Feature is a great way to show off your property with apartment videos or photo montages. Give viewers a virtual tour with a short “day in the life” video clip segment on Snapchat, or create a photo montage that leave prospective tenants starry-eyed with excitement. Students are looking for amazing internet, lots of open outdoor spaces, digital fitness areas, killer gym equipment, keyless entry ways and modern, high-tech, comfortable study spaces. If your property has any of these modern features… show’ em what ya got in snapchat! Let viewers know you are pulling out all the stops to make experience in this living space an awesome one.

Do remember the story feature in Snapchat is designed to be of the moment; meaning it disappears once it expires. This strategy keeps people intrigued and coming back for more content. If you need help creating that content, Show My Property has an excellent team of social media expert that can assist you.

Collaborative Snapchat Stories

Collaborative Stories on Snapchat allow you to create content, share it, have other users interact with your content and add to it themselves. It’s fun for everyone! This is also cool because residents themselves are actually helping your marketing campaign and showing off your space, so it will increase your reach across other devices and platforms.  Those linked on social media can share it throughout their networks, thereby helping your network can grow 10 times faster.  When tenants participate in social media shares and collaborative stories on Snapchat, you lock in more leases.

So, what are you waiting for? It is time to started engaging with prospective tenant on Snapchat! Let’s turn those student housing marketing leads to leases! If you need help with your digital content strategy or apartment social media, please reach out to us. We are always here to help.

 

Related Topics:

Mastering Multifamily Marketing With Video: Going Live 

6 Secrets of Student Housing Marketing Competition 

What You Need To Know About Student Housing Videos

Secret Tip: Student Housing Video Tour Increases Customer Engagement 

Now Is The Time For Student Housing Video Marketing!