Utilizing Instagram Stories to Boost Engagement: Our Proven Formula
Multifamily Marketing Tips
It’s no secret that not everyone with Instagram stories knows how to tell a compelling and intriguing story. You know what we’re talking about. How many times have you swiped straight through someone’s story? Time Magazine claims the human attention span is less than that of a goldfish, which means one thing for your Instagram stories: If they’re not demanding engagement, they’ll be swiped over faster than a fish can look from point A to point B.
That’s no reason to avoid utilizing the story feature, though; posting photos to your feed gets the ball rolling, but stories can provide the extra leg work to ensure that ball makes it in the goal, AKA a website click and ultimately a signed lease.
So how can you garner consistent engagement with your brand through Instagram stories? It’s as easy as 1, 2, 3; continue below to explore our three essential steps for elevated engagement.
Publishing Instagram Stories Consistently
You’ve heard it one million and one times, and we’re here to say it again: Consistency is key. From tone of voice to colors and stylistic elements, your unique branding should be strategically infused into your stories. A carefully curated aesthetic sets the foundation for your story’s success. If you’re starting from scratch, we recommend getting a Canva account, where you can upload your branded elements into a branding kit and make exportable stories at a moment’s notice.
Stories Need To Relate To a Local Audience
Keep the content local and relatable. Consider National Cookie Day, for example; your options are to post nothing at all, post a generic photo you’ve found on a stock photo site, or repost photos from a local bakery or resident pâtissière. We’ll give you a chance to guess which option we’ll always choose. If you guessed option three, pastry chef’s hats off to you. Remember: The more relatable the content, the more likely someone is to have an opinion on it, leading us to the third step in this formula.
Ask For Opinions On Your Stories
Give followers something to vote on. Not only is this a good opportunity to make residents feel heard, it’s also an interactive way to feature your most marketable assets without feeling too “salesy.” Let’s assume you’re in a lease-up and need a boost on amenity features across your social channels. This is the optimal opportunity to incorporate a story poll into your marketing strategy. The “amenity vs. amenity” poll is one of our tried-and-true story formats to 1. Showcase an array of community perks and 2. Remind the audience that your stories are fun and worth tuning into.
There you have it folks—and if you find yourself in need of a little storytelling assistance, just remember: We’ve got 99 problems, but Instagram stories won’t ever be one. Contact us today to learn about our Instagram story add-on.