Witching Hour Wonders: How Social Media Can Cast a Spell on Prospects
Social media might not require a magic wand, but the right strategy can feel like casting a spell. For multifamily communities, fall is one of the best times to enchant prospects with fun, creative campaigns that showcase both property features and resident life. From Halloween-themed contests to cozy autumn storytelling, social media offers endless opportunities…
Scary Good Content: Seasonal Photography & Videography That Stands Out
There’s something magical about autumn. Golden leaves, cozy lighting, and crisp air set the stage for some of the year’s most memorable visuals. For multifamily communities, this season is an opportunity to create “scary good” content that connects emotionally with renters. Photography and videography aren’t just about showing your property — they’re about telling a…
Don’t Get Ghosted: How to Keep Prospects Engaged This Fall
It’s officially spooky season, and while a haunted house might be fun in October, your leasing office should never feel like one. For many multifamily communities, fall is when prospect engagement begins to cool down – much like the weather. Fewer tours, slower responses, and “ghosted” follow-ups can turn a hot summer leasing streak into…
Apartment Social Media: Frankie Meets Prospects Where They Are
In leasing, your next resident probably isn’t starting their search on your website, they’re scrolling TikTok, browsing Instagram stories, or catching up on Facebook. That’s where their attention is, and if your property isn’t showing up there with the right content, you’re already behind. The reality is simple: apartment social media isn’t optional. It’s where…
How Frankie Delivers Instant Apartment Tours for Renters
In the world of leasing, timing is everything. Prospects don’t want to wait days to hear back, chase down answers across multiple emails, or wait for a scheduled tour when they’re ready to explore right now. The reality is simple: every delay is a lost opportunity. Renters shop for apartments with the same urgency as…
Reintroducing Frankie: Your AI Video Leasing Assistant
Reintroducing Frankie: Your AI Video Leasing Assistant Leasing has always been about people. It’s about the prospect who’s exploring their first apartment, the family looking for a home that fits their next chapter, or the student searching for a community where they’ll feel connected. But too often, the leasing process itself gets in the way…
Social Media Strategies for Back-to-School Student Housing Marketing
Social Media is the Student Housing Marketplace In the student housing industry, back-to-school season is a sprint. Thousands of students are making last-minute housing decisions, and their first step isn’t walking into your leasing office, it’s opening their phone. Social media marketing for student housing is where leasing decisions are influenced and reputations are built….
How Videography Can Boost Back-to-School Leasing for Student Housing
Video is the Language of Gen Z If you’re marketing student housing in 2025, your audience is Gen Z — a generation raised on YouTube, TikTok, and Instagram Stories. They consume video daily and expect to see your property in motion before they ever step foot inside. Back-to-school season is your prime time to use…
Back-to-School Photography Tips for Student Housing
Photos Still Matter More Than Ever In an era of TikTok and virtual tours, professional photography remains one of the most powerful tools in student housing marketing. A single, well-composed image can stop a scroll, spark an inquiry, and move a prospect one step closer to signing. Back-to-school season is a high-stakes period for multifamily…
Back-to-School Leasing Boost: How Renderings Can Transform Your Student Housing Marketing
Back-to-school season is one of the most competitive times for student housing leasing teams. Students and parents are making decisions fast, often months before move-in day. But what happens if your property isn’t fully built, recently renovated, or still under construction? That’s where renderings for student housing marketing come in. High-quality, photorealistic renderings bridge the…