2022 Social Media Trends
Multifamily Social Media Marketing
Out with the old, in with the new. Hello 2022 – we’re ready for you! The New Year is a great opportunity to take the reins of your Multifamily Social Media. Let’s foster deeper connections and turn more prospects into move ins.
Check out some of the trends that we expect to drive social media strategy in 2022 and how you can incorporate these trends into your Multifamily Social Media strategy.
Video Content
Video content particularly in the short – form, performs well across social media. Give a quick tour of your property, introduce your onsite team or showcase your local area to engage your audience.
Visual Storytelling
Harness the power of visuals on social media to establish your property. Build and engaged audience of potential and current residents and show them what it’s like to call your property home.
Authenticity
The past 18 months have brought so much uncertainty. Despite the world slowly opening up, people are craving certainty and comfort; this is where you come in. Provide authentic, genuine content to build trust, increase connections and show your audience that you care. Resident reviews, resident photo’s on your property and local area features are great for this.
Memes/relatable content
Memes and relatable content are a great way to resonate with residents. These are highly shareable and are a great way to tie-in your property as well as your local area. Décor tips, DIY posts, motivational quotes, “how-to’s”, and funny/relevant tweets are some examples of things you might post.
Less is More posting
When it comes down to quality or quantity, quality definitely takes the cake. Your audience appreciates content that is thoughtful, in-touch, relatable and valuable. This also means that in light of certain situations, your audience might not appreciate your regularly scheduled content. This is a good time to pause your post and list.
Stories
With attention spans shrinking, you’ll want to capture your audience with short, engaging content. Stories are short, addictive and a perfect way for people to interact with your property. Share floor plans, repost local businesses, showcase features and do a quick virtual tour with stories.
Accessibility & Inclusivity
Accessibility and inclusivity should ALWAYS be considered, but we’re seeing a huge shift in how brands approach their social media strategies. Whether it’s photo’s or video’s, make sure to diversify your content and make it more accessible in line with ADA Compliance (refer to our ADA Compliance blog).
Content is Key
It probably seems like a no brainer by now that your content is key. SO, why are we talking about the same old story? Because we’re here to tell you that posting is not enough. You need to build a community through the power of valuable content. Form relationships and connect with your audience to strengthen your brand. By Building a community on social media, you’re providing people with an experience they can partake in while making them feel valuable to your brand itself.
You want your residents to feel at home in your community right? Now, let’s make them feel “at home” on social media. Contact us today to get started!
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