5 PLACES TO PUBLISH A VIRTUAL TOUR FOR COMMUNITIES

Virtual Tours Tips For Multifamily Communities

 

Apartment virtual tours can be published in more places than just your website. Embedding a virtual tour on several platforms will help to increase lead generation. With the use of apartment virtual tour hosting software, Show My Property allows clients to publish apartment virtual tours anywhere on the Internet. With no coding experience necessary, embedding an apartment virtual tour is as simple as copying and pasting a unique HTML code. Listed below are the platforms where you can publish an apartment virtual tour. 

 

Website and Landing Pages 

Having apartment virtual tours on the official website of a community is a no-brainer. A dedicated page should be created for the unit, along with key specifications. On this page, the virtual tour can be made the focal point to entice visitors to explore the unit virtually. Thereby, a website’s user experience is enhanced by larger items on a page that guide people peripherally. Theoretically, making the virtual tour frame bigger than a regular photo or video gallery will increase the chance of a person using the tour. The photos and videos will then be additional content that supports the interactive tour. 

The speed of a website should not be affected by embedding an apartment virtual tour with HTML code. The best approach is to keep the user experience positive without slowing the website down. Website owners can easily embed apartment virtual tours on their websites using major website builders such as WordPress, Wix, Squarespace, and others. 

In order to direct users directly to a particular unit, landing pages can be strategically designed. A landing page saves users the time of having to navigate through the main pages of the website. 

 

Google My Business 

At Show My Property, we help our clients optimize their Google My Business profiles. Apartment virtual tours increase the number of visitors and impressions on Google My Business profiles. After successfully uploading the virtual tour, Google provides information on view counts. Almost all organic traffic will come from Google since it is the nation’s most popular search engine. By offering apartment virtual tours on Google, communities will have a competitive advantage over those who only have photos or videos. 

With Show My Property, communities will be able to enhance their profiles through media-rich content. The best way to make a Google My Business media-rich listing is to use all the tools available, including photos, videos, virtual tours, and social media posts. As a result, a media-rich Google My Business profile will positively impact the SEO results of a client’s website. 

 

Social Media Posts 

There is an alternative to embedding posts on major social media platforms like Instagram, Facebook, TikTok, and LinkedIn. There is an alternative way to show the apartment virtual experience. Screen record yourself using the apartment virtual tour and and now you can upload the virtual tour experience. Although the video will not be interactive, people will be able to acknowledge the apartment virtual tour experience.

 

Invite People To a Virtual Tour Via Email 

Another method is by creating GIFs of the screen recording. GIFs are low-quality video clips that loop for 6 seconds at most. In spite of this, a 6-second demonstration of an apartment virtual tour experience can have a positive impact. You can use a GIF to enable it on specific platforms or websites, but the most impactful method is via email. You can invite anyone to your apartment virtual tour via email by linking the GIF to direct users to a website with the apartment virtual tour. GIFs can easily be created on several platforms such as Vimeo. Mass email platforms like Mailchimp can help you reach an unlimited number of people. Platforms like Mailchimp enable the ability to embed gifs without affecting the deliverability of the email. Directly inviting people by email is another effective way of sharing your apartment virtual experience with serious audiences. 

 

Embed Tours in Apartment Listing Profiles 

Several apartment listing websites, such as Zillow, allow you to upload apartment virtual tours. A survey found that 99% of property owners believe renters would prefer listings with a 3D apartment virtual tour over those without. With powerful content, your listing is more likely to attract the right potential residents looking for the perfect place to live. Visitors referred to your website from a listing will subconsciously confirm they are in the right place if they see the same tour. Using these guiding principles makes your job as a property manager easier since they strengthen the apartment hunting experience for potential residents. 

 

To summarize, here are several ways you can promote your interactive tour. Take these steps and you’ll see positive impacts on your community. Submit your contact information to receive more information about Show My Property’s apartment virtual tours. 

 

Related Topics:

Apartment Videos Provide Best Marketing

Create Virtual Tours For Hard-To-Reach Clients

Create Virtual Tours To Increase Market Value of Apartments

Marketing Your Student Housing Property With Snapchat