User-Generated Content Ideas For Multifamily Communities
Multifamily Social Media Tips
Showcase High-Quality Content on Social Media
Using social media platforms can be an effective way to connect with current and potential residents. According to a survey of real estate professionals, 47% cite social media as their most reliable source of high-quality leads. In order to promote upcoming events and invite prospects for a tour, you can use platforms such as Instagram, Facebook, TikTok, Google, Nextdoor, and YouTube.
Bring new platforms into your social media marketing program to expand your horizons. First-time homebuyers are being targeted with TikTok by tech-savvy real estate moguls. With 36 million Gen Z consumers following this video-based platform, it’s a great way to demonstrate highly desirable amenities in a fun, new way and answer questions about the buying process.
A social network is not only a great place to share photos and videos, but it’s also a great way to connect with potential tenants on a personal level. User-generated content is the most powerful type of content that holds greater value to prospective residents and builds a connect with current residents. Our social media management team uses this strategy to build an organic reach with effective results.
User-Generated Social Media Content
As an alternative to spending money on social media ads, powerful engaging content can produce quality leads for a community. User-generated content is an effective strategy smart marketers are using. In fact, 78% of consumers trust the word of their peers over advertising. Examples of user-generated content for communities include:
Videos and Photos
Ask residents for permission to repost their social media content. Perhaps they hosted a fun gathering in a common area or enjoyed grilling poolside on a warm summer day. The word of your residents will be more credible to prospects than any other form of advertising. Encourage residents to tag the community and make sure to list the community as a place to tag or check in on Instagram and Facebook.
Reviews and Testimonials
Does your maintenance team have a reputation for fast response times? Maybe your residents are in love with the fitness center they can use to keep a happy active lifestyle? These types of positive feelings need to be broadcasted to prospective residents. Create shareable graphics showcasing top-rated testimonials that have been recently made.
Short Interviews
Don’t be afraid to let tenants speak for themselves! Use social media channels and your website to share messages from satisfied residents. In order to connect with prospective tenants on an authentic, human level, you can enlist the help of your most satisfied customers. Always ask before you film anyone for and also it’s safe practice to ask people to sign a
Overall, these are some of the ways to create user-generated content that holds much greater value on social media. Most importantly, you should always protect the privacy of residents and ask for permission to repost any content. In the long run, this is a key opportunity to build a connection between current and future residents.
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