Top Four Popular Amenities to Market For Apartments
Multifamily Marketing Reports
Are you ready to learn about the most popular amenities in the multifamily industry? We’ve got the scoop from MRI Software’s Voice of the Resident Report, and you won’t want to miss it!
Out of the 19 amenities surveyed, in-unit laundry was the top choice for prospective residents. But don’t forget about other highly sought-after features like pools, high-speed broadband, and private garages.
In-Unit Laundry Units Are Most Sought-For Amenities
In-unit laundry is a highly sought-after amenity among apartment renters. The convenience of being able to do laundry in the comfort of your own home is hard to beat. With in-unit laundry, you have the freedom to do laundry on your own schedule and avoid any unpleasant surprises like finding your clothes tossed on top of the dryer by an impatient neighbor. Having a washer and dryer in your apartment also saves you time and money, as you won’t have to lug your laundry to a laundromat or pay for drop-off service. All in all, in-unit laundry is a major convenience that makes apartment living more comfortable and enjoyable.
Sustainability Matters: Renters Demand Green Practices
According to the report, sustainability is a top priority for two-thirds of renters surveyed. That means incorporating green practices into your properties is a must-have for attracting potential renters. In fact, 40% of respondents said they wouldn’t live in a property without eco-friendly features.
High-Tech Features: The Key to Attracting Renters
But sustainability isn’t the only thing on renters’ minds. High-tech features are also a major plus. Over half of those surveyed said they prefer to communicate with their landlords digitally and pay rent online rather than with checks or cash. With the demand for high-tech amenities only expected to grow, developers and property managers must ensure that their properties offer the latest technology to attract and retain tenants.
High-Speed Internet is a Top Priority
As working from home or hybrid schedules become permanent for many, the demand for high-speed internet is also increasing. Additionally, that’s why coworking spaces have become a focus for many multifamily developers. Any area designed for pleasure, from rooftops to poolside decks, can also double as a workspace as long as it provides the necessary amenities. Above all, add how your community is powered by high-speed internet or has access to top internet providers. On the other hand, if your community has community wide-wireless connectivity say that!
So, what does all of this mean for you? Incorporating sustainable and high-tech features, as well as highly popular amenities, will help attract potential renters. Schedule a demo to learn more information about our marketing solutions. https://www.showmyproperty.tv/33-marketing-solutions-for-multifamily-communities/