Staging A Student Housing Unit: Tips from a Multifamily Marketing Agency

Show My Property Knows How to Stage

A well-staged apartment can make all the difference in attracting potential tenants, especially students. So, if you’re looking to optimize your student housing marketing strategies, keep reading for some helpful tips on how to stage a student housing unit.

Highlight the Common Areas a Student Living Community

When staging a student apartment, it’s essential to highlight the common areas. These spaces are where residents will spend most of their time, so they need to be warm, welcoming, and functional. For example, you can place some comfortable furniture in the living room, add some colorful accents like throw pillows or a rug, and include some practical elements like a TV stand and coffee table. Not to mention, activating a community area with models will increase the interest of students. Trendy cool co-working spaces seem to be the more popular type of design. Students need a creative space where they can focus and work diligently on their studies.

Pay Attention to the Bedrooms

Additionally, the bedrooms are also crucial when it comes to staging student housing. They need to be comfortable, functional, and attractive, with enough storage space and natural light. Consider adding a nightstand, a dresser, a desk, and a chair, as well as some decorative elements like artwork or plants. Make sure the bedding and curtains match and add some fun throw pillows for a pop of color.

Don’t Forget About the Kitchen and Bathroom

The kitchen and bathroom are often overlooked when it comes to staging, but they’re just as important as the other areas of the apartment. In the kitchen, make sure the appliances are clean and functional, and add some colorful dishes, a toaster, and a coffee maker. In the bathroom, replace any old or dingy towels, add a shower curtain and bathmat, and include some decorative elements like candles or a small plant.

Appeal to Your Target Audience

When staging student housing, it’s important to appeal to your target audience. Think about who your ideal tenants are and what they might be looking for in an apartment. For example, if you’re marketing to art students, you might include some artistic elements like paintings or sculptures. If you’re marketing to athletes, you might highlight the fitness center or include some sports equipment.

Make the Most of Your Space

Student apartments are often small, so it’s essential to make the most of the space you have. Consider using furniture that serves multiple purposes, like a sofa bed or a storage ottoman. You can also use vertical space by adding shelving or wall-mounted storage. Make sure everything has a designated place, and avoid clutter at all costs. Use wide-angle shots to extend the perspective of a unit and other common areas.

Create a Sense of Community

Finally, when staging student housing, it’s important to create a sense of community. Students want to feel like they’re part of something, so consider adding some communal spaces like a study room or game room. You can also include some decorative elements that reflect the local culture, like artwork or photographs of nearby landmarks. Most importantly, encourage school spirit by adding school decorations and incorporating models with school gear.

Contact Show My Property for Help with Student Housing Marketing

At Show My Property, we specialize in multifamily marketing, including student housing. If you need help with capturing your community through photos or videos, we can help. Contact us today to learn more about our services and how we can help you optimize your student housing marketing strategies.