Social media isn’t just a branding tool, its a way to attract out-of-town renters. When you’re in lease-up, strategic use of Instagram, Facebook, TikTok, and even LinkedIn can establish credibility, highlight your property, and convert leads faster than traditional methods.
Why Social Media Matters for Remote Leasing
Out-of-town renters often rely on social media to get a real feel for your property and the surrounding area. A dynamic, engaging feed can be the deciding factor for someone who can’t visit in person. These platforms provide opportunities to create immersive storytelling experiences that introduce your building’s personality and help renters imagine their life there.
Create a Sense of Place and Community
Photos of staged units are helpful, but they don’t tell the whole story. Out-of-town renters want to know: What’s it like to live here? Who are the neighbors? What’s nearby? Social media allows you to share a mix of professional and authentic content — showing resident events, pet-friendly perks, holiday décor, and even behind-the-scenes views from your maintenance or leasing team.
Top Social Strategies That Work:
- Instagram Stories & Highlights: Share daily life at the property — leasing team intros, amenity tours, resident events, and move-in day reels.
- Resident Testimonials: Feature new residents, especially those who recently relocated, sharing why they chose your community.
- TikTok Lifestyle Clips: Create short, entertaining videos showing your apartment’s unique features, move-in hacks, or how-to guides for the local area.
- Facebook Groups & Events: Use Facebook to host Q&As, post local guides, or launch virtual open houses.
Build Trust Through Transparency
For out-of-town renters, everything about your property is unfamiliar. Address that head-on. Show them what your lobby looks like on a rainy day. Let your team answer common leasing questions on video. Highlight your policies around remote applications, virtual tours, and flexible move-in dates. This builds confidence and decreases friction in the leasing process.
Engage Beyond Leasing
Use your social channels to promote local businesses, community events, and neighborhood highlights. Out-of-town renters don’t just want a great apartment — they want to feel connected to the city. Posts like “5 Brunch Spots Within 5 Minutes of [Your Property]” or “Where Our Residents Shop for Groceries” are both valuable and engaging.
Social Media Paid Strategy Tips
Take advantage of paid social to boost visibility with geo-targeted ads. Platforms like Facebook and Instagram allow you to target by city, ZIP code, or even job title. Launch campaigns that speak directly to key feeder markets — like tech workers relocating to Austin or healthcare professionals moving to Nashville.
Consistency is Key
Your social content doesn’t need to be complicated — it needs to be consistent. Plan out a weekly calendar with a mix of visuals (photos, videos, graphics), engagement (polls, questions, comments), and direct leasing CTAs. This shows out-of-town renters that you’re active, responsive, and professional.
Want to chat about how Show My Property can help? Schedule a call with our team.