Reintroducing Frankie: Your AI Video Leasing Assistant
Leasing has always been about people. It’s about the prospect who’s exploring their first apartment, the family looking for a home that fits their next chapter, or the student searching for a community where they’ll feel connected. But too often, the leasing process itself gets in the way of creating those meaningful connections.
Missed calls. Long email chains. Scheduling delays. Prospects who bounce from your website to a competitor’s because they couldn’t get answers fast enough. For property teams, that means missed opportunities. For renters, it means frustration at a time when finding the right home already feels stressful.
That’s the challenge Frankie was built to solve.
Say Hello to Frankie, the AI Video Leasing Assistant
Frankie isn’t your typical chatbot. She doesn’t hide behind clunky scripts, canned responses, or endless animations. Instead, Frankie delivers a dynamic, video-powered leasing experience right on your property’s homepage. She feels approachable, personable, and always ready to help.
Think of her as your leasing team’s co-pilot: always on, always engaging, and designed to create a warm, human connection from the very first click.
Why Frankie?
Frankie was created to address the three biggest pain points in modern leasing:
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Missed Opportunities: Every unanswered question, every late response, and every scheduling hiccup is a renter lost to another property. Frankie ensures your property is always open for business, 24/7.
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Endless Back-and-Forth: Prospects don’t want to wait days for a response to “Is this floor plan available?” or “Can I book a tour?” Frankie delivers answers and guides next steps instantly.
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Cold, Transactional Experiences: Today’s renters expect personalization. Frankie provides the human touch renters crave, creating an interaction that feels authentic and memorable.
What Frankie Does Best
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Instant, Interactive Tours
Frankie guides prospective renters through video tours of your property, showcasing floor plans, amenities, and available units. Instead of waiting for a scheduled walkthrough, renters can explore right away — at midnight, on their lunch break, or whenever curiosity strikes. -
Always On, Always Engaging
Leasing offices close, but Frankie doesn’t. She’s available 24/7 to answer questions, book tours, and provide information, so prospects never have to wait for help. -
The Human Touch
Products with a human face are 92% more likely to engage prospects. Frankie delivers that connection in two powerful ways: through her AI host option, or through your own leasing agent as the “face” of your property. Either way, the experience feels warm, personal, and real. -
Super Social
Frankie brings your community to life by integrating your Instagram feed and other social content directly into the experience. Prospects get a glimpse of resident life, events, and updates — the details that turn interest into excitement. -
Flexible Hosting Options
Not every property team is the same, and Frankie adapts. Choose the AI host for instant deployment and automation, or spotlight your best leasing agent as the human host. Either way, Frankie makes your property shine.
Why Frankie Matters
In today’s rental market, attention is everything. Prospects have more options than ever, and if you don’t meet them with immediacy, personality, and relevance, they’ll move on. Frankie is more than a chatbot — she’s a leasing ambassador, tour guide, and brand advocate all in one.
By combining video, automation, and human connection, Frankie makes the leasing journey seamless for renters and sustainable for property teams. She doesn’t just answer questions — she creates confidence, builds trust, and keeps your property top of mind.
Ready to Meet Frankie?
Frankie is already helping properties eliminate missed opportunities and create a new kind of leasing experience — one that’s efficient, engaging, and deeply human.
This is just the beginning of her story. In this blog series, we’ll explore each of Frankie’s features in depth: from instant tours and 24/7 engagement to her role as a social connector and content engine.
Say hello to Frankie today — and get ready to see how she’s changing leasing for good.