In the fast-paced world of multifamily lease-ups, attention is everything — and nothing grabs it quite like video. Whether you’re pre-leasing a brand new development or trying to stabilize quickly, high-quality videography is a non-negotiable tool for success.
In this post, we’ll break down how to use lease-up videography to drive traffic, boost engagement, and most importantly — lease apartments.
Why Videography Matters During a Lease-Up
During a lease-up, you’re marketing a vision. Residents can’t see the lifestyle yet, so your content needs to do the heavy lifting.
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Video increases engagement by up to 80% on landing pages and social posts
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Prospects are 2x more likely to schedule a tour after watching a video
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Google favors video content, giving your website better search visibility
What Types of Lease-Up Videos Work Best?
At Show My Property, we’ve tested and refined what works. Here are the top-performing formats:
1. Community Teaser Videos
Perfect for pre-leasing, these short, cinematic clips highlight your amenities, lifestyle, and branding before the building is fully open.
2. Lifestyle Storytelling
Show potential renters not just the apartment, but the experience. Think rooftop gatherings, dog parks, coworking spaces — aspirational, high-energy, and beautifully produced.
3. Construction Progress Time-Lapses
Build anticipation (literally) with time-lapse footage from foundation to finish. Great for social media countdowns and investor updates.
4. Leasing Office or Model Unit Tours
Give virtual walk-throughs with leasing agents, helping prospects get comfortable before booking an in-person visit.
Where to Distribute Your Videos
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Instagram Reels and TikTok for attention-grabbing short form
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YouTube and Vimeo for long-form SEO value
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Facebook and Meta Ads to target relocating or nearby renters
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Property website landing pages to boost time-on-page and conversions
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ILS listings that support video embeds
Pro Tip: Make Every Video Work Twice
Repurpose full-length videos into bite-sized social clips, email headers, and teaser trailers. Maximize the content ROI while reinforcing your brand across platforms.