53 Multifamily Terms Marketers Should Know
If the digital marketing world is confusing and full of acronyms, don’t worry, you’re not alone. That’s why we’re here to help you out. Welcome to your go-to guide on digital marketing terms for multifamily.
List of Multifamily Terms (A-S)
Multifamily Words (A-B)
A/B Test – Testing two versions of a webpage to determine which one performs better.
Above the Fold – The top portion of a webpage that users see without scrolling down. It’s prime real estate for your best content to entice users to stay.
Ad Extensions – Additional information that appears under Google Ads to improve performance. This can include phone numbers, locations, links, reviews, and specials.
Ad Group – A group of ads that target the same keywords.
Alt Tag – The alternative text that appears when an image is not viewable. It should be a brief description of the image and could be optimized with a keyword.
Anchor Text – A clickable link that appears within the text of a website.
Artificial Intelligence (AI) – The use of computer systems in place of human tasks, such as sifting through and analyzing data to find leads.
Backlink – When another website links back to your website and vice versa.
Bounce Rate – The percentage of visitors who leave your webpage without taking any action.
Multifamily Terms (C)
Chatbot – An automated system on your website that can answer visitors’ questions and collect lead information.
Call to Action (CTA) – The action you want your reader to take. This could include calling a phone number, visiting a website, or filling out a form.
Click Through Rate (CTR) – The percentage of visitors who click on a specific link.
Content Marketing – Attracting residents through online content, such as blog posts, social media, and online videos.
Conversion – When someone responds to your CTA, such as filling out a form or calling a phone number.
Conversion Rate – The percentage of people who respond to your CTA.
Cost Per Acquisition (CPA) or Cost per Conversion (CPC) – How much money you spend to acquire a new customer. The formula is how much you spent on a campaign divided by the number of conversions.
Cost Per Impression (CPI) or Cost per Thousand (CPM) – The cost for each time a digital ad is viewed by a potential customer.
Crawling – When search engine spiders visit and analyze your website.
Customer Relationship Marketing (CRM) – Marketing toward your current customer base to maintain a positive relationship with them.
Multifamily Terms (D-I)
Drip Campaign – A series of emails sent over time to nurture prospects.
Email Blast – A mass email sent to all recipients in your database.
Embed – Integrating a visual element into your webpage using specific coding.
Engagement Rate – The amount of engagement a social media post gets relative to the total number of followers.
Geofencing – Establishing a virtual boundary using GPS or radio frequency identification that triggers a marketing campaign, such as a text, email, social media advertisement, or app notification, when a person enters the geofenced area.
Google Ads – Ads displayed at the top of the search engine results page when you do a Google search.
H1 Tag – The main heading of a webpage that usually includes the main keyword, and acts as a headline for the page.
Hyperlink – A clickable text or image on a webpage that redirects the user to another webpage or document.
Hyperlocal – Refers to a marketing strategy that targets a specific location or a niche audience within that location.
Image Optimization – The process of compressing and reducing the file size of an image without losing its quality to improve the webpage’s speed and performance.
Impression – A metric used to measure the number of times a webpage or an ad is viewed.
Indexing – The process of adding webpages to the search engine database and making them available in search results.
Internet Listing Service (ILS) – A website that lists available apartment communities in a particular area to help prospects find their desired living spaces.
Multifamily Terms (K-L)
Key Performance Indicator (KPI) – A measurable metric that helps businesses track and evaluate their performance against their goals.
Keyword – A word or phrase that summarizes the content of a webpage and helps search engines understand the webpage’s context.
Keyword Frequency – The number of times a particular keyword appears on a single webpage.
Landing Page – A standalone webpage designed to promote a specific marketing campaign, product, or service.
Lead Generation – The process of collecting information from potential customers who show interest in a product or service, with the aim of converting them into paying customers.
Lead Nurturing – The process of building a relationship with a lead over time by providing them with valuable information to gain their trust and keep them engaged with the brand.
Load Time – The time taken for a webpage to load and become fully functional.
Lookalike Audiences – A group of users with similar demographics, interests, and behavior as an existing audience, used to target potential customers.
Multifamily Terms (M-P)
Meta Description – A brief summary of the content of a webpage that appears below the URL in search engine results.
Micro Interaction – A small action or engagement on a webpage that allows users to interact with the brand.
Organic Traffic – Refers to the visitors who come to a website from search engine results, without clicking on any paid ads.
Page Rank – A metric used to determine a website’s relevance and authority on a search engine, based on factors like content quality, backlinks, and user experience.
Paid Traffic – Refers to the visitors who come to a website by clicking on paid advertisements.
Parallax – A design technique where the background of a webpage moves at a different speed than the foreground, creating a sense of depth and immersion.
Pay Per Click (PPC) – A digital advertising model in which advertisers pay a fee every time their ad is clicked.
Pop-up Offer – A promotional message or an offer that appears on a webpage as a pop-up.
Multifamily Terms (R-S)
Remarketing/Retargeting – A digital advertising strategy that shows ads to users who have previously visited a website but left without taking any action.
Responsive – A design approach that ensures a website looks and functions well on all devices and screen sizes.
Search Engine Optimization (SEO) – The process of optimizing a website’s content and structure to improve its visibility and ranking in search engine results.
Sitemap – A file that contains all the information about a website’s pages, files, and links, used by search engines to navigate and understand the site’s structure.
SSL Certificate – A digital certificate that ensures secure data transmission between a website and its users.
Sticky Navigation or Persistent Header – A design feature that keeps the navigation menu visible on a webpage.
In conclusion, knowing the definitions of key multifamily terms is crucial in the world of property management and marketing. It not only helps you better understand the industry, but it also enables you to effectively communicate with potential residents and partners.
At Show My Property, we understand the importance of staying up-to-date with the latest industry terms and trends. We offer a variety of creative marketing services, including photography, videography, social media management, virtual tours, and more. If you’re interested in learning more about our services and how we can help you stand out in a crowded market, we invite you to schedule a demo with us today!
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