The Benefits of Using Animated Apartment Video Tours
Animated Video Tours are Perfect for New Developments
In the world of multifamily marketing, video tours are an effective tool for attracting potential residents. Traditional video tours can be limiting in the ability to fully showcase the features and amenities of a property. Specifically, new development projects are impossible to video record during construction. Hereby, that’s where animated video tours come into play. Here are the benefits of using animated video tours for your apartment community.
Increased Interactive Experience
Animated video tours offer an immersive and interactive experience for potential residents. By using animation, you can showcase your property and its features in a way that traditional video tours cannot. Thereby, this can help increase engagement and interest in your property.
Since a building is virtually made, it is possible to provide a clear view of any exterior or interior space. In the example above, the video starts with an exterior shot of the unbuilt community. Moving forward, many shots pan from left to right, or zoom in and out of rooms. Ultimately, the perspective of the camera can flow seemlessly with creative shots. In other words, an animated video can simulate impressive dramatic shots for an interactive experience.
Interactive Presentation of Amenities
Animated video tours allow you to present the amenities of your property in a dynamic and engaging way. This can help potential residents get a better sense of the layout and offerings of your property and help them imagine what it would be like to live there.
On top of that, the animation of objects can help to activate a space. Another example is a zooming out shot of a kitchen with the doors of refrigerator closing on cue.
Versatility of Animation
Animated video tours are fully customizable so a video can fit the unique needs of property and it’s target audience. They can be used for a variety of marketing materials, such as website tours, social media posts, and email campaigns.
Versatility of Animation
Animated video tours can be customized to fit the unique needs of your property and target audience. Additionally, people can play videos from websites, landing pages, social media posts, and email campaigns.
To illustrate, for a senior housing community, real-life senior actors can placed within the video to activate the animated video tour. For this reason, an animated video can be made specifically for a target audience. The versatility of this type of video makes it virtually possible to design an effective marketing video.
Better Analytical Data
By using animated video tours, you can gather data on how potential residents are engaging with your property. In turn, reading analytical data can help optimize your marketing strategy and improve your return on investment. Depending on where a video is published, a analytical data of a video may be available.
Specifically, if you notice a certain segment of your video is the most watched. Thus, making it clear people have an interest in a specific amenity or unit. For instance, people replay the community lounge room area scene over other amenities. Perhaps, the design or plans for your community area should be the focal point of your marketing tactics.
A High ROI Marketing Tool for Apartments
As compared to traditional video tours, animated video tours are fantastic marketing investment. A animation team will take care of producing a smooth cinematic tool that will draw the interest of potential residents.
Once a video is complete, it can be published on various types of social media platforms. Therein, a video can be shared via social media, email, text message, or promote by paid ads. Overall, a video can be seen my thousands even before a building is finished. Therefore, a property management team can start the lease-up process far ahead of schedule.
In conclusion, animated video tours offer numerous benefits for a apartment community, especially a new development project. By increasing immersion, presenting amenities in a dynamic way, being a high-ROI investment, versatile, and providing better analytics, they are a valuable tool for attracting potential residents. Consider incorporating animated video tours into your lease-up marketing strategy to reach your target audience and achieve occupancy goals.
Show My Property is multifamily marketing agency that provides marketing services for apartments nationwide. If you are interested in learning more about the full list of marketing services schedule a demo or visit 33+ Marketing Solutions For Multifamily Communities [Download] to download a complete list of services.
Related Multifamily Marketing Topics
Ease and Versatility With Apartment Marketing