Multifamily Social Media Management Fundamentals
Multifamily Social Media Marketing
Are you now managing social media in-house? And are now looking for full social media management support from an agency? In order to succeed in social media with the support of an agency like Show My Property, you will need to become familiar with the basics.
Whether you need help planning and budgeting or creating content and working together, we’ve got you covered. Use this guide as a reference to how the process of working with social media works.
What is a full social media management service?
The process of social media management involves the creation of content, monitoring engagements, and mentions, growing your community of prospects and followers, and reporting and analyzing the results.
Two of the best social media platforms for multifamily communities are Instagram and Facebook. Additionally, there are other social channels that can be of use such as YoutTube, LinkedIn, and other social media platforms. However, Facebook and Instagram are statistically better for the ultimate goal of garnering new prospects and connecting with current residents.
What Does the Process Look Like?
Social Media Manager
A social media manager will be in charge of handling your social media profiles. The manager creates and schedules content, engages with followers, monitors social media trends, and reports on account performance. Overall, they will be the main point of contact between the agency and your company. The following are four essential things to know about an effective collaborative relationship between a social media manager.
Communication
A social media manager will be responsible for sharing messages and responding to public and private engagement. Thereby, visual and written communication must be clear on their apart. However, on the other hand, it is important to brief your social media manager on any updates that may pertain to any important activities, events, or information that relates to your community. For example, your community is planning to host a summer block party next month. This will help the social media manager prepare content to help spread to current residents on social media.
Creativity
Every social media account requires constantly come up with new, engaging ways to share content. Every month, a social media manager plans out the type of content that will be published. Their job is to be creative and to help clients inspire any ideas that will look stunning. A social media manager will design, edit, and write a post of anything that is worth posting.
Collaboration
Mixing up the types of content and posts will help to keep a steady stream of content as well as to gain new followers. Thereby, sharing photos, videos, screenshots, links, or any type of media will help to keep things fresh for the social media manager. Overall, the positive collaboration will show greater results for a profile. Making an effort to share content, goes a long way.
Organization
Admittedly, social media management involves several moving parts. From the creation of content to the analysis of data, there are several factors involved. However, in order to work efficiently, a social media manager stays on task with a schedule and strategy. In order to work efficiently, a manager will reach out to clients to adequately address anything that relates to a profile.
Steady Flow of Social Media Content
Writing Engaging Content
A caption or well-written copy is needed for almost every social media post.
A manager will always write captions that reflect the identity of your brand. Specifically, they consider r your brand voice, tone, and style when expressing your brand. At the beginning of handling an account, a manager develops a style guide with the client. Thereby creating a guide, helps a manager to create content that is consistent with your brand voice.
Quality Images to Post
A brand’s visual content can communicate so much, from product shots and lifestyle photos to graphics and memes. For multifamily communities, photos are powerful marketing tools that help viewers to see the unique features of a community. There are unlimited ways to demonstrate the beauty of a community. Thus, working with your social media manager will help you create the right kind of images for your brand.
The quality of images must be of high-definition quality in order for the images to look crisp and vibrant. Social media managers can work with quality photos and improve the colors for example but quality comes first.
Additionally, images can be generated by the property management team, employees, or residents (user-generated content). With regard to user-generated content, it is important to get proper permission from the original source. User-generated content is highly encouraged because it connects followers with your community.
Overall, it is essential to ensure branding strategies are followed in photos, graphics, and color schemes.
Valuable Video Content
In recent years, video has become an increasingly important component of any content strategy. Video content on social media drives 12 times more shares than text and images, for instance, with more than 500 million people watching Facebook videos daily.
A successful video content plan includes five types of videos to post:
- Promote social media campaigns with professionally produced videos.
- Give your audience a behind-the-scenes look with informal mobile videos.
- Professional video tours of the community
- Videos that demonstrate the life of residents
- Videos that showcase the neighborhood including businesses and activities.
A social media will work with a client to plan out and edit videos that will be highly valuable for social media. Additionally, a manager can construct a video out of video clips or any user-generated content to produce quality video posts.
Schedule a Demo For Social Media Management Services
Start your social media journey with Show My Property, by scheduling a demo. A business development executive will provide you with a deeper look at the process of social media management. Most importantly, a business development manager will develop a custom social media strategy as well as pricing.