Best Paid Social Media Ads for Apartments: Videos
Multifamily Marketing Tips
Videos Are the Most Effective Type of Social Media Ads For Apartments
Videos have all the bells and whistles to attract viewers with sound, images, music, and other engaging elements. In 2023, adults are expected to watch 80 minutes of digital video a day.
Despite YouTube having the number one spot for Americans viewing video content, Facebook is a close second with 60% of Americans watching the video there. As a marketing agency put it, “Facebook video ads are the best way to ensure people remember your brand and come back to your site.” Advertising on Facebook using video is still relatively inexpensive. Through prospecting campaigns, you can drive users into your funnel, and then retarget them across their platform and elsewhere by using remarketing campaigns.
Thereby, for a community seeking to target a local renter’s demographic of people within 30+ years old, a video ad on Facebook would be the best ad format to launch.
According to Malin Wijenayake, a Paid Ads Specialist with SEOplus+, “Video ads typically win in terms of engagement ”. So much so that “in one particular case for one of our fitness-related clients, an image ad for a product received 777 link clicks, whereas a video for the same product received 1432 link clicks — almost double.”
Hence, this increases two times the chance a video will be seen and conversions will follow suit. Overall, the value of video social ads outweighs the success rate of photo ads. What type of video would be the most effective for a community? Quality video tours that highlight the unique features of the community that demonstrate the type of lifestyle residents can expect to live.
Apartment Video Tours Are Perfect Social Media Ads For Apartments
What makes this video tour example the perfect video social media ad for this luxurious community? Here’s the breakdown.
The opening shot of the apartment video tour, for the Isaac Premier Apartments in Summerville South Carolina, opens with a wide drone shot. The spectacular shot provides viewers with a sense of the location of the community as well as the neighboring green trees. In addition, the drone shot provides a sense of the size of the luxurious community and its layout.
Next, the video flows through the chic interior of the leasing office and the main lobby of the community. The community is beautifully decorated with elegant pieces of furniture such as a lounge with a full coffee bar. Additionally, the business center, conference room, and fitness center are other amenities that get an up-close view of each.
Moving outside, the video focuses on a panning shot of the glistening pool in the center of the community. Additionally, there are plenty of other outdoor amenities such as lounges, an outdoor kitchen, a fire pit, hammocks, a large pond, and outdoor fitness equipment stations.
At last, the video focuses on highlighting the wonderful features of a model-two-bedroom unit. The tour of the furnished and decorated unit beings with shots of the living room, and kitchen, moving onward to the bedrooms.
In less than, two minutes get a comprehensive look at the Isaac Premier Apartments. This is why this type of video is the best type of paid social media ads for this community.
The Isaac Premier Apartments in Summerville, South Carolina
The Isaac offers pet-friendly upscale apartments ranging from 688 to 1,433 square feet. The high-end apartments in Summerville, South Carolina, offer designer finishes and Insta-worthy kitchens that will keep you inspired while you cook.
At the edge of the forest, you will find true bliss. Just minutes from Summerville’s best attractions, The Isaac offers a quiet tree side retreat. There are several Main Street staples that are great for dining out or ordering in: The Icehouse Restaurant and Five Loaves Cafe for healthy sandwiches, salads, and bowls, and Matt’s Burgers, where it’s all in the name. A half-hour drive will take you to amazing Charleston hot spots, such as North Main Market and Azalea Square.
With its lushly landscaped Summerville campus near Cane Bay High School, The Isaac is like a luxurious island getaway. Relax poolside on the sundeck, or cool off in the resort-style pool. You can achieve your fitness goals in the club-inspired fitness and yoga studio, while the onsite pet park will keep your four-legged friend active. Clean up your little buddy at the pet spa after he’s had a rough time playing, then relax by the fire with a refreshing drink. Find out more about the amenities the community has to offer at their official website. https://www.theisaacsummerville.com
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