4 Ways Multifamily Communities Can Promote EV Charging

Multifamily Marketing News 

As a result of California’s electric vehicle mandate, which passed in late August, gas-powered vehicles will cease to be sold by 2035. In addition to Washington, Massachusetts, Oregon, Vermont, and New York, other states are expected to follow suit soon. This prompts a new initiative for multifamily communities to start planning to integrate electric vehicle (EV) charging stations. 

Multifamily Communities & EV Chargers

In the coming decade, renter requirements will change drastically for multifamily properties. Although some developments have begun preparing EV use for the future or at least laid the foundation-there is still a long way to go. 

New communities like Presidium Hill Street in Grand Prairie, Texas, allow residents to have access to EV charging stations.  In compliance with the latest energy codes, Presidium Hill Street incorporates energy-efficient amenities for the future. 

Four Ways to Promote EV Charging Stations

For communities with ambitions to convert to sustainable options such as EV Charging now is the time to start voicing these ambitions. Demonstrating your commitment to installing EV chargers can begin with multiple messages deliver on various communication channels. Here at the different ways to deliver sustainable messages to current and future residents. 

1. Let social media users know about your EV commitment by periodically updating the progress of installing EV chargers. 
2. Share 3D renderings or sitemaps that pinpoint the EV charging locations 
3. Virtualize the location of the EV charging station. Users from Google Maps will be able to quickly know the location of EV charging stations. 
4. Attract future EV residents with video clips of either the process of installing EV charging stations or animated rendering videos to showcase future plans.

A Message For All Stakeholders 

As a final consideration, the marketability of EV chargers to current and future residents is one thing. Aside from attracting EV-driving residents, EV stations are also valuable to investors with an environmental focus.  Effectively delivering sustainable messages to various stakeholders earlier on will put your community ahead of every other. 

 

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