4 Reasons Why Apartment Virtual Tours Are Essential
From a Multifamily Marketing Expert
Apartment virtual tours are beneficial for all types of communities, including multifamily, student, and senior living residences. An apartment virtual tour gives potential residents a better sense of the property or unit. Show My Property, creates high-quality tours that clients can use effectively to attract the right potential residents. Here are the top 4 reasons why apartment virtual tours are essential for communities.
Ultimate User Experience
Compared to videos and photos, 3D virtual tours offer a 360° perspective of a room. As the virtual tour user walks through a room, it mimics the experience of being in the room in real life. With apartment virtual tours, you can zoom in, change perspectives, and walk through rooms by clicking specific points. An apartment virtual tour is also easy to use on mobile devices and websites.
Increased Engagement Levels
An apartment virtual tour’s interactive features will significantly increase engagement from any platform. An embedded apartment virtual tour will reduce bounce rates and lengthen site visits on websites, landing pages, and blogs. Visitors to a website can take more time on a particular page if the tour is interactive. Compared to websites without virtual tours, customers spend five to ten times more on those with virtual tours. Therefore, increasing the chance of capturing a person’s interest in a unit or community. Apartment virtual tours are decision-making tools that serious residents can take advantage of.
Increased Conversion Rates
As engagement levels increase, conversion rates increase as well. By providing a full interactive experience, users are able to take the next important step in the sales funnel. For communities, apartment virtual tours are essentially prequalified lead filters. In a Zumper survey, 95% of residents indicated a 3D virtual tour on the listing site would increase their likelihood of renting the property. If the unit appeals to a prospective resident, they will move on to the next stage of the lease process.
Available to Virtually Tour 24/7
Besides being able to generate quality leasing leads through apartment virtual tours, virtual tours are accessible 24/7. Your community or unit can host thousands of potential residents for as long as a website is online. Smartphones and tablets can even access apartment virtual tours depending on the hosting software.
The importance of demonstrating properties and units online cannot be overstated. An interactive experience has many positive benefits for a community. Adding technology to the rental hunting process will give communities a competitive advantage in the future. This trend can be confirmed on our end as we have experienced a 300% increase in apartment virtual tour orders around the nation.
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