Social Media Posting Dilemma’s SOLVED

Multifamily Social Media Tips

An authentic and engaging social media calendar is a powerful marketing too. Get it right and existing residents will feel engaged and prospects will see that you’re active within the community. Sounds great, right? But what to post? Try these:

Post Resident Testimonials

Testimonials from existing tenants – who doesn’t love a recommendation?!  Testimonials give prospects an insight into your community and a peek at the types of residents that could become neighbors! A variety of testimonials work great to build trust among your prospective renters. Screenshot an email or text testimonial that you’ve received from a resident, or ask a resident for a quick video testimonial while they are in the office.

Give Your Management Team The Spotlight

Introduce your team; create personable testimonials to let followers know how long Jess on reception has been with you for, or, that the new janitor is a Lakers fan. Your residents and prospects will love getting to know the people that will be helping them feel at home.

Promote Community Events

Events provide opportunities to bring residents together, virtually or in person and either is great. Making connections is part of what makes people feel at home. Here are examples of connecting with the local community. 

Suport Local Businesses 

When you lease an apartment, you are committing to an entire neighborhood. So, whether it’s the local park, grocery store or boutique, showcase the favorite local attractions and be sure to tag the business in your post #supportlocal

Neighborhood Posts

Bring to life the benefits of having a neighbor you love. When your mom lives nearby = instant babysitter, When your co-worker is also your neighbor = carpool just got a lot easier, When your bestie lives minutes away = never watch Fixer Upper alone!

National Holiday

National Holiday posts can be a fun way to throw a spotlight on your facilities, #Nationalmusicday – make some noise in our Jazz Rooms  #Nationalgymday – work up a sweat in our state of the art gym

Decorating Tips

Offer residents hints and tips on how to make their rental feel like home, offer décor hacks, or share practical tips on creating more space or soundproofing their apartment

Promote Pet Love

With 72% of renters now having pets, embrace those furry friends! Make a local celebrity out of Paul’s cat Mr Jinx or Anna’s dog Monty. Showcase “yappy hours” at local bars, pet-friendly restaurant patios, boutique pet stores, luxury pet boarding facilities, or specialty dog treats sold at farmers markets. Pets are part of the community too!

Hyper Local News

Hyper local news: new business openings, local restaurant reviews, discounts for a local spa, new parking restrictions etc – keeping residents informed helps them to feel part of their community…everyone likes to be clued up on where to get the best pizza in town!

Fun Facts

Share a fun fact about your property.  Not everything that you post needs to center around promoting your community, so switch it up and share something people don’t know. It could be about your community’s history or fun facts about the local area, get creative, there is so much to share with your residents. 

 

Mix up your social media calendar with these types of posts and you’ll gain visibility, generate leads and maximize move-ins.  Remember to interact with your audience, and comment or respond to any messages you receive so that residents and prospects can see that you are responsive and use your social media daily to connect with your community.