Give The People What They Want – Creating Engaging Stories
Multifamily Social Media Tips
Creating Social Media for your Multifamily community that is engaging and informative is no mean feat. From what to post, how to post it and what time to hit send, it can be overwhelming. If you want people to follow you, you need to give them what they want, in a way that grabs their attention. So what is that? It’s Instagram Stories! Here’s the inside track:
Thoughtful IG Story
Produce content that feels thoughtful, valuable, and relevant. What does that mean? It’s not enough to just acknowledge the situation, offer solutions, give people the opportunity to learn something, to be engaged, to connect with others. These are things they will keep coming back to your page for.
Snackable Content
Social media attention spans are shrinking rapidly. This means you need short or ”snackable” content
Vertical Video Format
It’s no secret that video is the most commonly used marketing tool, use it as part of your social media to help you engage and grow your audience.
Add Graphics
Make your stories stand out – make sure that backgrounds, fonts, colors, emoji’s stand out and are consistent with your brand. Canva has amazing templates to use for an affordable subscription price.
Screenshot Worthy
Create screenshotable stories – create stories with fill in the blank elements, step by step recipes, DIY projects, or “this or that” choices. Let your audience know to screenshot your story and repost
Use Stickers To Stand Out
Use stickers – add a poll, question or emoji slider to encourage your audience to interact. These make your stories more fun and engaging
Repost Community Posts
Repost community posts – reposting community content adds variety to your stories and builds relationships. Repost residents’ content and feature local area posts
Add Hashtags
Add hashtags to your stories – yes you can add hashtags to stories too! This gives your content another chance to be discovered by new audiences. Tip: Use stickers or GIF’s to hide your hashtags
Behind the Scenes Content
Include behind the scenes stories – share “in real-time” videos or pictures around your property. Take videos of available units, onsite events, do a “meet the team” introduction, give COVID community updates, etc.
Show My Property’s team of talented Multifamily Social Media creators deliver content that’s worth the hype. Get in touch to find out how you could be maximizing Social Media for your community.
Related Topics:
Branding Through Apartment Videos
How To Use Instagram Stories To Boost Engagement With Empathy
Custom Social Media Content Every Month