3D Apartment Floor Plans Boost Website Engagement
Multifamily Marketing Tips
3D Apartment Floor Plans – Show My Property
Improving Apartment Websites With 3D Floor Plans
A property website’s home page is the first page a visitor will see when they arrive. Can you guess which page will they most likely visit next?
In most cases, marketing managers would assume that you guessed it’s the photo gallery, where visitors can view beautiful images of the property. However, a different story is told by industry studies of property website analytics.
On a website, the photo gallery ranks third in terms of traffic, according to Forbes. Obviously, the home page is the most important. After the home page, where do visitors go if not to the gallery? Surprisingly, the majority of visitors go to the floor plans page.
Approximately two out of three website visitors bypass the gallery and go straight to the property floor plans. In a study of over 100 apartment properties’ websites, UDR, a multifamily real estate firm, found some surprising results. A property’s floor plans are typically the first thing that users interact with on a website.
You can even increase engagement by including a thumbnail of a floor plan on a web page. 34% of visitors clicked on floor plan thumbnails on a page to enlarge them, according to UDR.
3D Apartment Floor Plan – Overhead Shot
Low Bounce Rates For Pages With 3D Floor Plans
On most property websites, floor plans have the lowest bounce rates. Site maps with interactive elements have the second-lowest bounce rate among properties.
Floor plans are usually the most popular pages on a property website compared to photo galleries, amenities, location, contact information, and even special offers pages.
However, some floor plans are more effective at capturing attention than others. Threshold Agency studied more than 40,000 property website visitors and found that pages with 3D floor plans have lower bounce rates than pages with 2D floor plans.
From the home page, most users went directly to the floor plans page, which is perhaps not surprising. Moreover, a viewer may have more interested in the layout of the unit as compared to seeing what it looks like. In comparison, photos paint a picture but 3D floorplans create a sense of spacing for furniture. Adding a 3D element to the mix allows for the best visualization tool a renter can use to plan out decorating the unit beforehand.
Floor Plans Are Fantastic Marketing Tools
Thereby, the importance of 3D visual elements in leasing apartments today has never been greater.
The most effective way to engage visitors and reduce bounce rates is to use floor plans based on analytics of actual visitor behavior. Compared to photo galleries and amenities pages, floor plans are even more important.
Above all, various studies within the industry confirm that 3D floor plans are most appealing to visitors, closely followed by 2D floor plans and then site maps.
Would your property benefit from more engagement from visitors and keeping them on your website for a longer period of time? Show My Property provides floor plans, interactive site maps, and much more to multifamily property management companies across the U.S. Schedule a demo to get custom pricing information. Visit Showmyproperty.tv
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